At Shane Worley the Marketing 1 LLC, we are more than just a digital marketing agency; we are your partners in growth, right here in Rockford, IL. Our mission is to empower local service-based businesses—ranging from HVAC and roofing companies to dentists, lawyers, and beyond—with bespoke SEO and digital marketing strategies that drive results.
Nestled in the heart of Rockford, our team brings a wealth of local knowledge and a deep understanding of the unique challenges and opportunities within our community. We pride ourselves on crafting tailored solutions that not only enhance your online presence but also connect you with your ideal customers right here in Rockford and the surrounding areas.
With a laser focus on service-based businesses, we have honed our expertise in delivering SEO enhancements and digital marketing campaigns that translate into real growth and success for our clients. Whether you're looking to dominate local search rankings, create impactful social media campaigns, or drive targeted traffic through pay-per-click advertising, our team is equipped to elevate your online visibility and propel your business forward.
PPC campaigns can assist with immediate results but tend to cost more on the front end. This particular piece; those that understand it, are investing high to rank top of mind for related searches. And in so, means to rank just as high or higher requires higher spend.
It's not always fair but it's the nature of the PPC platforms.
Tailored strategies for HVAC, Roofing, Dentists, Lawyers, Painters, Decking, Landscaping, Plumbers, and Electrician companies.
Importance of local keywords and content that resonates with the Cherry Valley community are paramount to understand search intent for this specific region and surrounding locations.
Building brand awareness and engagement within the Cherry Valley area.
Strategic social media marketing begins with intent. Grow following and brand awareness or executing targeted maid advertising for new business aquisition. Understanding the difference is important when factoring ROI and value.
In today's fast-paced digital landscape, small businesses face unique challenges in navigating the complexities of online marketing. Shane Worley the Marketing 1 LLC is here to serve as your trusted partner, providing a comprehensive suite of services to help you succeed in the digital realm. Our marketing agency specializes in PPC, SEO, and Facebook advertising, (as well as several other social media platform advertising) offering tailored solutions to meet the specific needs of small businesses.
We help small business owners stand proudly behind their brands by creating authority and trust on the website for your small business. In line with your ultimate goals; which are to help your business create more leads and turn them into sales and conversions.
As a leading marketing agency and SEO agency (not just a website business), we understand that small businesses are the backbone of our economy. We recognize the importance of effective online marketing strategies in helping them thrive. Marketing help for small businesses can be difficult unless your small business IT department is up and running. Furthermore, hiring a department specific to the field of IT for small businesses, that actually understands small business needs, is dedicated to helping small businesses grow, or teaching small businesses HOW to grow is equally challenging; but we understand the small business market. Here's why our services are your key to success:
We consider data to be the main source of deriving information. We've often been on a call with local businesses who say, "we're doing too much volume right now", "we don't need marketing", or the obvious "not interested", and more common "click".
The truth is, ALL BUSINESSES NEED digital marketing or they will be left behind by the businesses that do. Just to remain even competitive it is a necessity. SO we break down the data by conducting extensive pieces of research, such as...
Target Audience Demographics and Interests: Understanding who the business's target customers are, including their age, gender, location, interests, and search behavior, is vital for creating relevant content and SEO strategies.
Competitor Analysis: Identify key competitors, analyze their SEO strategies, website structure, content, keyword targeting, and backlink profiles. This helps in understanding the competitive landscape and identifying opportunities and threats.
Current Website SEO Performance: Assess the current SEO health of the business's website, including site speed, mobile-friendliness, current rankings, and visibility in search engines. Tools like Google Analytics and Google Search Console can provide valuable insights.
Keyword Research: Conduct thorough keyword research to identify relevant keywords and phrases that potential customers are using to search for products or services offered by the business. This includes both high-volume keywords and long-tail keywords.
Local SEO Factors (for local businesses): For businesses targeting specific geographic areas, research local SEO factors such as local search terms, Google My Business listings, local citations, and reviews.
Backlink Analysis: Evaluate the quality and quantity of existing backlinks to the business's website. Understanding the backlink profile helps in strategizing link-building efforts.
Content Analysis: Analyze the quality, relevance, and SEO optimization of the current content on the website. Identify gaps in content that could be filled to target additional keywords or better serve the target audience.
Search Intent: Understanding the intent behind the keywords (informational, navigational, transactional) can help in creating content that meets the needs of users at different stages of the buying process.
Technical SEO Audit: Identify technical issues that could be hindering the website's SEO performance, such as broken links, crawl errors, duplicate content, and poor site structure.
Social Media Presence: Analyze the business's presence and engagement on social media platforms. Social signals are not a direct ranking factor but can affect brand visibility and traffic, which indirectly influence SEO.
This particular client invested $1,900 monthly attacking three different services including the ad spend. During this period they spent a total of $15,200 in marketing.
This yielded them a 2.5 average new client per month over month growth with a profit margin of $7,000 per client. This equals 90 total clients. With a gross profit of $614,600.
Is digital marketing worth the investment? Owner Juan Alonso, "Si".
Our passion lies in supporting small enterprises, which is why we provide a variety of complimentary resources to assist you on your journey. Our dedication to the growth of small businesses goes beyond our premium offerings:
Visit our Blog for expert advice and strategies on mastering marketing methods. We value your small business immensely and are devoted to supporting its growth. Inside, you'll find the critical tools and knowledge necessary for a small business to navigate the competitive landscape successfully.
Explore our comprehensive Frequently Asked Questions (FAQ) for tips on small business management and utilizing IT solutions designed for smaller companies.
Benefit from a free SEO Audit for your small business. By completing the form through this link, you will receive an in-depth review of how your business compares to the three main competitors in your field.
Shane Worley the Marketing 1 LLC elevates the concept of marketing agencies and paid promotions; view us as partners in your path to achievement. Acknowledging the unique aspects of your business, we are dedicated to developing marketing plans that are equally individualized. Contact us today to discover how our team can create a marketing strategy that aligns seamlessly with the needs of your small business. Together, we aim to explore the extensive opportunities available for your small business in the dynamic online world. Grab the opportunity to advance your small business – join us on this journey toward success!
Email: [email protected]
Address: 610 Meacham Rd #1190, Elk Grove Village, IL 60007
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