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A Case Study in Elevating Online Presence

August 29, 20233 min read

JJD Roofing & Construction Co’s SEO Transformation


In the ever-evolving world of digital marketing, success stories often emerge from the collaboration between visionary marketers and forward-thinking businesses. The tale of Shane Worley the Marketing 1 LLC is a testament to how strategic prowess and innovative thinking can reshape a company's digital landscape. In this case study, we delve into how Shane Worley's team transformed JJD Roofing & Construction Co’s SEO strategy, propelling them toward new heights of online visibility and engagement.

The 6 steps we took to put JJD Roofing & Construction Co on the map amongst their local competitors! 👊

Client Overview

Imagine a small-sized local contracting company, JJD Roofing & Construction Co; struggling to stand out in a competitive market. Their online presence was minimal at best. They lacked any tracking system of their website traffic and minimal conversions were holding them back from reaching their potential.

The Challenge

JJD Roofing & Construction Co faced a common dilemma—how to amplify their online presence and attract qualified traffic that would translate into increased sales. This is where Shane Worley the Marketing 1 LLC entered the picture. And here is the steps the took...

1. In-Depth Analysis and Strategy Development

Shane Worley and his team began with a comprehensive analysis of JJD Roofing & Construction Co current SEO strategy. They audited the website's structure, content quality, keyword rankings, and backlink profile. This analysis revealed key areas for improvement.

2. Revamping On-Page SEO

The first order of business was enhancing on-page SEO. Shane's team conducted thorough keyword research to identify high-impact keywords with substantial search volume. They strategically integrated these keywords into product descriptions, category pages, and meta tags, aligning with user intent.

3. Content Enrichment and Blogging Strategy

Recognizing the importance of valuable content, Shane Worley's team crafted an impactful blogging strategy. They created informative blog posts that addressed common customer queries, showcased product use cases, and provided industry insights. This not only established JJD Roofing & Construction Co as an authority but also attracted organic traffic.

4. Embracing Rich Snippets and Structured Data

To capture coveted "Position Zero" on search engine results pages (SERPs), Shane's team implemented structured data markup. This tactic enriched JJD Roofing & Construction Co’s listings with rich snippets, providing concise answers to common queries and increasing click-through rates.

5. Amplifying Backlink Profile

Backlinks remained a linchpin of the strategy. Shane's team identified authoritative websites within the roofing and construction niche and initiated outreach campaigns. High-quality guest posts, collaborations, and link-building efforts bolstered JJD Roofing & Construction Co's backlink profile, boosting their domain authority.

6. Monitoring and Iteration

Continuous monitoring and analysis were vital and remain so. Shane Worley's team used advanced tools to track key performance indicators—organic traffic growth, keyword rankings, conversion rates, and user engagement. This data guided iterative adjustments to ensure maximum impact.

Results and Impact

The collaborative efforts of Shane Worley the Marketing 1 LLC yielded remarkable results. Over the course of four months, JJD Roofing & Construction Co experienced a surge in organic traffic by 120%, and their keyword rankings skyrocketed. This translated into a 45% increase in conversions and a significant uptick in revenue.

The case study of Shane Worley the Marketing 1 LLC showcases the transformational power of an innovative SEO strategy. By aligning keyword optimization, content creation, backlink building, and meticulous monitoring, Shane's team propelled JJD Roofing & Construction Co from obscurity to prominence, underscoring the profound impact of strategic digital marketing on businesses in the modern age.

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Shane Worley

Marine Corps veteran, Insurance Agency Owner, Digital Marketing Agency Owner. Professional in digital marketing, SEO, branding and awareness, and traffic driving campaigns. Professional promoter of entrepreneurship.

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Shane Worley the Marketing 1 LLC's blog is an essential resource for businesses looking to enhance their digital presence. Focused on delivering up-to-date and practical advice, the blog covers a wide range of topics crucial for success in today's digital landscape. Key subjects include search engine optimization (SEO), pay-per-click (PPC) Google advertising, and social media marketing strategies. Each blog post is crafted with the aim to educate small and service-based businesses on the best practices to rank higher on search engines. Our expert team consistently explores the latest trends and tools, ensuring that our readers receive the most current information. For businesses striving to establish a strong online footprint, our blog serves as a treasure trove of insights and tips, particularly in the realms of SEO and Google advertising. Discover more about our SEO expertise here.

Our blog also dives deep into the nuances of social media marketing and PPC campaigns. Understanding that each platform has its unique strengths, we provide tailored strategies to maximize visibility and engagement across various social networks. Whether it's exploring Facebook's algorithm, leveraging Instagram's visual appeal, or tapping into Twitter's real-time nature, our posts guide businesses on creating impactful, brand-centric campaigns. To see our services we offer go to our social media marketing page. Equally, for PPC advertising, we emphasize the importance of targeted campaigns that not only reach but also resonate with the desired audience. Our insights help businesses to optimize their advertising spend, ensuring a robust return on investment (ROI). This focus on practical, results-driven advice is what sets our blog apart, making it a valuable resource for businesses across the United States. Learn more about our social media marketing services here and our approach to PPC here..