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Shane Worley The Marketing 1 LLC

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Latest Blog & Articles on Digital Marketing

Mastering the Digital Realm: Insight and Strategies for Effective Marketing

Welcome to my Blog and Happy reading. Many have found this information to be a game changer for their structured marketing.

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Online Presence

January 19, 20242 min read

Online Presence

Online presence signs

The magic of keywords in digital marketing is undeniable. These potent combinations of words and phrases, identified through meticulous analysis, drive traffic to your website, offering an impactful online presence for your business. This isn’t just about raising brand visibility but also about engaging the right audience.


The keyword "online presence" recorded a volume of 1300, a modest competition, and a CPC of 13.39. This keyword is a powerhouse - owing to its potential to generate diverse content. It navigates the importance of online visibility and lends advice on establishing a robust online image [(TheMarketing1 - How to strengthen your online presence)](https://www.themarketing1.com/how-to-strengthen-your-online-presence).


Sometimes, a single-word keyword has a massive impact. Take, for instance, "presence", with a humongous search volume of 110,000, coupled with relatively low competition and a CPC of 9.39. It's a tall task to produce substantive content with a standalone keyword, but not impossible. 


Let's delve into four intriguing keywords:

   * managing online presence.

   * online presence management.

   * online presence manager.

   * manage online presence.

Despite the low search volumes (210), what caught our attention were their astonishingly high CPC values, with the top score being 30.41. These keywords might not be the most popular, but they certainly attract the right audience—business owners searching for specialized services they're ready to spend on.                

The keyword "Google reputation score" is another gem. Despite having a low volume of 50, it boasts a CPC of 22.80 and medium competition. This term would be perfect for content revolving around reputation management on Google [(TheMarketing1 - Check Your Google Reputation Score)](https://www.themarketing1.com/check-your-google-reputation-score).

We also have a collection of low volume, low competition keywords with zero CPCs. A few examples are "online presence examples", "online presence meaning", "how to manage your online presence", and "online presence marketing". These keywords have the potential to catch a rising wave of interest.

To sum up, selecting the "right" keyword boils down to what your content aims to do—be it to attract heavy traffic, engage a specific audience, or rank for lesser competition keywords. Based on our analysis, the recommended choices would be "online presence", "presence", "managing online presence", and "Google reputation score". It’s time to dive in and [leverage the power of keywords for your business](https://www.themarketing1.com).

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Shane Worley

Marine Corps veteran, Insurance Agency Owner, Digital Marketing Agency Owner. Professional in digital marketing, SEO, branding and awareness, and traffic driving campaigns. Professional promoter of entrepreneurship.

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Shane Worley the Marketing 1 LLC's blog is an essential resource for businesses looking to enhance their digital presence. Focused on delivering up-to-date and practical advice, the blog covers a wide range of topics crucial for success in today's digital landscape. Key subjects include search engine optimization (SEO), pay-per-click (PPC) Google advertising, and social media marketing strategies. Each blog post is crafted with the aim to educate small and service-based businesses on the best practices to rank higher on search engines. Our expert team consistently explores the latest trends and tools, ensuring that our readers receive the most current information. For businesses striving to establish a strong online footprint, our blog serves as a treasure trove of insights and tips, particularly in the realms of SEO and Google advertising. Discover more about our SEO expertise here.

Our blog also dives deep into the nuances of social media marketing and PPC campaigns. Understanding that each platform has its unique strengths, we provide tailored strategies to maximize visibility and engagement across various social networks. Whether it's exploring Facebook's algorithm, leveraging Instagram's visual appeal, or tapping into Twitter's real-time nature, our posts guide businesses on creating impactful, brand-centric campaigns. To see our services we offer go to our social media marketing page. Equally, for PPC advertising, we emphasize the importance of targeted campaigns that not only reach but also resonate with the desired audience. Our insights help businesses to optimize their advertising spend, ensuring a robust return on investment (ROI). This focus on practical, results-driven advice is what sets our blog apart, making it a valuable resource for businesses across the United States. Learn more about our social media marketing services here and our approach to PPC here..