Insights That Drive Results: Shane Worley The Marketing 1 Blog
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How to Win Business with Google Micro-Moments – Shane Worley, The Marketing 1
The Power of Micro-Moments: Capturing Customers in Real-Time
Introduction
“I want to know.” “I want to go.” “I want to buy.” These are Google’s micro-moments—intent-packed searches that lead directly to action.
Types of Micro-Moments to Target
📱 Mobile “near me” searches
🛒 Transactional searches like “best price” or “discounted”
🧠 Exploratory questions (“Do I need SEO for my small business?”)
📍 Urgent services (“24-hour plumber in Elgin IL”)
How to Capture Them
Run location-based PPC ads
Create FAQ-driven content for bottom-of-funnel searchers
Optimize Google Business Profile with quick answers & CTAs
Conclusion
Winning micro-moments means showing up right now. Work with Shane Worley, The Marketing 1 to dominate in those seconds that matter most.
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