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Welcome to the official blog of Shane Worley the Marketing 1 LLC—your go-to source for real, practical, and proven strategies in SEO, Google Ads, and social media marketing. Whether you're a small business owner aiming to boost visibility or a service-based company looking to convert more leads, our blog is packed with up-to-date tips, how-to guides, and expert insights. We don’t just talk trends—we share what actually works. Dive in, explore freely (no subscriptions here), and take your marketing efforts to the next level.

Data-Driven Digital Marketing Strategies | Shane Worley The Marketing 1

Digital Marketing

November 07, 2025•1 min read

Data-Driven Marketing: How Analytics Shape Smarter Campaigns
Why Data Is the New Fuel
Marketing decisions based on intuition are a thing of the past. Data shows what works, what doesn’t, and why.
How to Use Data Effectively
Audience Insights: Understand demographics, interests, and behaviors.
Attribution Tracking: Know which channels deliver conversions.
A/B Testing: Optimize creatives, landing pages, and CTAs continuously.
Tools You Should Be Using
Google Analytics 4
Meta Pixel
Hotjar (for heatmaps and UX data)
Conclusion
Data-driven marketing turns guesswork into growth. At Shane Worley The Marketing 1, we build campaigns backed by analytics, ensuring every dollar you spend delivers measurable results.

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Shane Worley

Marine Corps veteran, Insurance Agency Owner, Digital Marketing Agency Owner. Professional in digital marketing, SEO, branding and awareness, and traffic driving campaigns. Professional promoter of entrepreneurship.

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