Insights That Drive Results: Shane Worley The Marketing 1 Blog
Welcome to the official blog of Shane Worley the Marketing 1 LLC—your go-to source for real, practical, and proven strategies in SEO, Google Ads, and social media marketing. Whether you're a small business owner aiming to boost visibility or a service-based company looking to convert more leads, our blog is packed with up-to-date tips, how-to guides, and expert insights. We don’t just talk trends—we share what actually works. Dive in, explore freely (no subscriptions here), and take your marketing efforts to the next level.
First-Party Data Strategy for Small Businesses in 2025 – Shane Worley, The Marketing 1
First-Party Data Strategies in a Cookie-Less World: What Small Businesses Must Do Now
Introduction
Third-party cookies are disappearing. That means businesses must rely on first-party data—information you collect directly from your customers.
We help companies future-proof their targeting strategies with better data practices.
How to Collect First-Party Data
Email opt-ins
SMS subscriptions
Website forms
Loyalty programs
Surveys and quizzes
How to Use It
🎯 Segment lists for retargeting
📧 Personalize email content
🧠 Predict customer behavior
📊 Improve ad campaign relevanceConclusion
Your future success depends on your own data. We'll show you how to collect it, manage it, and use it to grow.
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