Welcome to the official blog of Shane Worley the Marketing 1 LLC—your go-to source for real, practical, and proven strategies in SEO, Google Ads, and social media marketing. Whether you're a small business owner aiming to boost visibility or a service-based company looking to convert more leads, our blog is packed with up-to-date tips, how-to guides, and expert insights. We don’t just talk trends—we share what actually works. Dive in, explore freely (no subscriptions here), and take your marketing efforts to the next level.
How to Use Retargeting Ads to Reclaim Lost Customers
🔁 Why Retargeting Works
97% of first-time visitors leave without converting—but retargeting brings them back by showing your ads where they are.
📌 Retargeting Platforms
✅ Google Display Network
✅ Facebook & Instagram
✅ LinkedIn (for B2B)🚀 Tips for Retargeting Success
Segment audiences (cart abandoners vs. browsers).
Use strong visuals & limited-time offers.
Test different ad creatives and copy.
Don’t overdo it—set frequency caps.
📈 The ROI of Retargeting
Retargeted visitors are 10x more likely to convert than cold traffic.
Final Thoughts
If you’re not retargeting, you’re leaving money on the table.
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