Should Your Business Use Instagram Threads in 2025?

Instagram Threads—Should Your Business Be There in 2025?

When Meta launched Instagram Threads to challenge X (formerly Twitter), businesses had questions. Is this another flash-in-the-pan app, or does it have staying power?

At Shane Worley, The Marketing 1, we help small businesses make informed decisions about social media platforms. Let’s break down what Threads is, how it works, and whether it’s worth your time in 2025.

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What is Instagram Threads?

Threads is Meta’s text-first social media platform tied directly to Instagram accounts. While Instagram remains visual, Threads leans into text conversations—think short posts, quick replies, and community vibes.

As of Q2 2025, Threads has over 150 million active users, according to Meta’s investor report. It’s no longer a trend—it’s a platform.

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Who’s Actually Using Threads?

According to Hootsuite’s 2025 Digital Trends Report, here’s the current demographic breakdown:

• Ages 18–34: 67%

• Ages 35–49: 23%

• B2C brands dominate usage

• Top industries: lifestyle, beauty, fitness, food, and tech

If your business targets Gen Z or younger Millennials, Threads could be a goldmine.

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Should My Business Join?

Here’s a pros-and-cons breakdown to help you decide:

✅ Pros

• Built-in audience from Instagram

• Early adoption advantage—less noise, more visibility

• Improved brand authenticity—posts feel conversational

• Easy integration—log in with your IG handle

❌ Cons

• Limited analytics tools (for now)

• Still evolving—feature rollouts are in progress

• Niche audience—may not serve all industries

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How Brands Are Winning on Threads

• Quick tips & how-tos (e.g., “3 ways to optimize your next ad campaign”)

• Behind-the-scenes content

• Funny, relatable posts

• Asking questions and building polls

• Repurposing tweet-style posts

💡 Brands that post 1–2 times per day on Threads see 22% more engagement than brands posting inconsistently (Social Media Examiner, 2025).

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Our Advice: Use Threads If…

✔️ You already have an active Instagram following
✔️ You want to humanize your brand voice
✔️ You serve a younger audience
✔️ You have short-form ideas that don’t fit on your IG grid

If your business is service-based and local (like HVAC, landscaping, or real estate), Threads might not bring immediate leads—but it can build brand loyalty and visibility.

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Final Thoughts

In 2025, social media is about presence as much as performance. Threads won’t replace Facebook or Instagram, but it’s shaping up to be a valuable addition to the ecosystem.

📢 Not sure where to focus your social media energy?
Let’s strategize together. Schedule a call with Shane Worley, The Marketing 1 and let’s prioritize platforms that match your goals.