Welcome to the official blog of Shane Worley the Marketing 1 LLC—your go-to source for real, practical, and proven strategies in SEO, Google Ads, and social media marketing. Whether you're a small business owner aiming to boost visibility or a service-based company looking to convert more leads, our blog is packed with up-to-date tips, how-to guides, and expert insights. We don’t just talk trends—we share what actually works. Dive in, explore freely (no subscriptions here), and take your marketing efforts to the next level.
Online Presence
The magic of keywords in digital marketing is undeniable. These potent combinations of words and phrases, identified through meticulous analysis, drive traffic to your website, offering an impactful online presence for your business. This isn’t just about raising brand visibility but also about engaging the right audience.
The keyword "online presence" recorded a volume of 1300, a modest competition, and a CPC of 13.39. This keyword is a powerhouse - owing to its potential to generate diverse content. It navigates the importance of online visibility and lends advice on establishing a robust online image [(TheMarketing1 - How to strengthen your online presence)](https://www.themarketing1.com/how-to-strengthen-your-online-presence).
Sometimes, a single-word keyword has a massive impact. Take, for instance, "presence", with a humongous search volume of 110,000, coupled with relatively low competition and a CPC of 9.39. It's a tall task to produce substantive content with a standalone keyword, but not impossible.
Let's delve into four intriguing keywords:* managing online presence.
* online presence management.
* online presence manager.
* manage online presence.
Despite the low search volumes (210), what caught our attention were their astonishingly high CPC values, with the top score being 30.41. These keywords might not be the most popular, but they certainly attract the right audience—business owners searching for specialized services they're ready to spend on.
The keyword "Google reputation score" is another gem. Despite having a low volume of 50, it boasts a CPC of 22.80 and medium competition. This term would be perfect for content revolving around reputation management on Google [(TheMarketing1 - Check Your Google Reputation Score)](https://www.themarketing1.com/check-your-google-reputation-score).
We also have a collection of low volume, low competition keywords with zero CPCs. A few examples are "online presence examples", "online presence meaning", "how to manage your online presence", and "online presence marketing". These keywords have the potential to catch a rising wave of interest.
To sum up, selecting the "right" keyword boils down to what your content aims to do—be it to attract heavy traffic, engage a specific audience, or rank for lesser competition keywords. Based on our analysis, the recommended choices would be "online presence", "presence", "managing online presence", and "Google reputation score". It’s time to dive in and [leverage the power of keywords for your business](https://www.themarketing1.com).
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