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Welcome to the official blog of Shane Worley the Marketing 1 LLC—your go-to source for real, practical, and proven strategies in SEO, Google Ads, and social media marketing. Whether you're a small business owner aiming to boost visibility or a service-based company looking to convert more leads, our blog is packed with up-to-date tips, how-to guides, and expert insights. We don’t just talk trends—we share what actually works. Dive in, explore freely (no subscriptions here), and take your marketing efforts to the next level.

SEO Trends Businesses Must Know in 2025 | Shane Worley The Marketing 1

Digital Marketing

November 17, 2025•1 min read

The Evolution of SEO: What Businesses Need to Know in 2025
Search engine optimization has changed more in the last three years than in the previous decade. In 2025, Google’s AI-powered algorithms, zero-click searches, and evolving user behaviors are reshaping how businesses rank online. Staying ahead means adapting strategies — not just keywords.
Key SEO Shifts
AI & Machine Learning: Google’s algorithms now prioritize context and intent over raw keywords.
Voice Search Optimization: Over 50% of all online searches are now voice-based (Statista, 2025).
EEAT (Experience, Expertise, Authority, Trust): Quality and credibility are now as important as relevance.
Actionable Tips
Create long-form content that answers specific questions.
Optimize for featured snippets and “People Also Ask.”
Build trust signals — author bios, citations, and high-quality backlinks.
Conclusion
SEO is no longer just about visibility — it’s about credibility. Partnering with an expert agency ensures your content adapts to algorithm updates and continues driving traffic in 2025.

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Shane Worley

Marine Corps veteran, Insurance Agency Owner, Digital Marketing Agency Owner. Professional in digital marketing, SEO, branding and awareness, and traffic driving campaigns. Professional promoter of entrepreneurship.

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