Insights That Drive Results: Shane Worley The Marketing 1 Blog
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How Psychology Boosts PPC Performance | Shane Worley The Marketing 1
The Psychology Behind High-Performing PPC Ads
Great PPC campaigns don’t just rely on targeting — they speak directly to the human brain. By understanding psychological principles like urgency, social proof, and FOMO, you can dramatically improve ad performance.
Core Psychological Triggers
Urgency & Scarcity: Phrases like “Limited Time Offer” boost click-through rates by 22%.
Social Proof: Reviews and testimonials increase trust and conversions.
Loss Aversion: People act faster to avoid losing something than to gain something.
Ad Copy Best Practices
Use emotional words to trigger curiosity.
Include real customer testimonials in ad extensions.
A/B test CTAs with urgency (“Claim Your Spot,” “Don’t Miss Out”).
Conclusion
PPC success isn’t just about bids — it’s about behavior. The right message, rooted in psychology, converts clicks into customers.
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