
Marketing Analytics for Smarter Decisions | Shane Worley The Marketing 1
Analytics: Turning Data into Strategy
Why Analytics Are Critical
Marketing without measurement wastes money. Analytics answer: Where are leads coming from? What content drives sales?
Tools to Use
Google Analytics 4 for website behavior.
Heatmaps for user interaction.
Conversion tracking for ads.
Benefits
Optimize campaigns for ROI.
Refine budgets and priorities.
Improve user experience.
Conclusion
Analytics transform data into growth. We help businesses interpret numbers and make smarter moves.

