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2025 Google AI Updates & SEO Impact | Shane Worley The Marketing 1

Digital Marketing
September 02, 2025•1 min read

How Google’s AI Updates Are Reshaping SEO in 2025

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The AI Shift in Search

Google’s latest Search Generative Experience (SGE) rollout uses AI to deliver conversational, context-aware search results. This changes the way small businesses should approach SEO.

We help clients adapt by optimizing for both AI-driven answers and traditional rankings.

What Businesses Must Do in 2025

  • Optimize for Conversational Keywords: Think questions and natural language queries.

  • Create Authoritative Content: AI prioritizes content from verified experts.

  • Leverage Structured Data: Helps Google better understand and feature your content.

  • Prioritize E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness.

📊 Fact: HubSpot reports that 68% of marketers are adjusting SEO strategies for AI-enhanced search in 2025.

📩 Want to future-proof your SEO? Learn more here.

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Marine Corps veteran, Insurance Agency Owner, Digital Marketing Agency Owner. Professional in digital marketing, SEO, branding and awareness, and traffic driving campaigns. Professional promoter of entrepreneurship.

Shane Worley

Marine Corps veteran, Insurance Agency Owner, Digital Marketing Agency Owner. Professional in digital marketing, SEO, branding and awareness, and traffic driving campaigns. Professional promoter of entrepreneurship.

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