
Use Social Proof to Boost Conversions | Shane Worley The Marketing 1
How Social Proof Converts Browsers into Buyers

Why Social Proof Matters
People trust people. Reviews, testimonials, and user-generated content reassure potential customers that your business delivers results.
Studies show 92% of consumers trust recommendations from peers over ads (Nielsen).
Types of Social Proof to Leverage
Customer Reviews
Case Studies
Before-and-After Photos
Social Media Mentions
📩 Ready to boost trust and sales? Let’s talk.