PPC Bidding Strategies That Maximize ROI | Shane Worley The Marketing 1

Maximizing ROI with Smart PPC Bidding Strategies

The Evolution of PPC Bidding

Gone are the days of simple manual bidding. With AI-driven smart bidding, advertisers can let machine learning optimize bids based on user intent, device, time, and location.

Key Bidding Models Explained

• Target CPA (Cost Per Acquisition): Ideal for lead generation campaigns.

• Target ROAS (Return on Ad Spend): Focused on maximizing revenue for eCommerce.

• Maximize Conversions: Uses AI to generate the highest possible conversions within budget.

Best Practices

• Run A/B tests on bidding strategies every 30 days.

• Use audience segmentation to improve bid accuracy.

• Adjust bids by time of day, device, and geography.

Conclusion

Smart bidding isn’t about spending more — it’s about spending smarter. With the right strategy, PPC can become your highest-ROI marketing channel.