Boost Profits with Customer Retention Marketing | Shane Worley The Marketing 1

The Hidden ROI of Customer Retention Marketing

Why Retention Beats Acquisition in ROI

Most small businesses focus heavily on acquiring new customers, but the real profit often lies in keeping the customers you already have. According to Bain & Company, a 5% increase in customer retention can boost profits by 25% to 95%.

At Shane Worley The Marketing 1 LLC, we help businesses maximize customer lifetime value with targeted retention strategies.

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Retention Strategies That Work

• Email Nurturing Campaigns: Personalized follow-up emails with value-driven content.

• Loyalty Programs: Reward systems that incentivize repeat business.

• Remarketing Ads: Target past customers with special offers.

• Engagement on Social Media: Active responses and relevant updates keep your brand top-of-mind.

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Measuring the ROI

Retention ROI can be tracked through Customer Lifetime Value (CLV), repeat purchase rates, and engagement metrics. The cost to retain a customer is significantly lower than acquiring a new one, making it a high-leverage investment.

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📩 Ready to boost loyalty and profits? Contact us today.