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Maximize Marketing with A/B Testing | Shane Worley The Marketing 1

September 16, 20250 min read

The Role of A/B Testing in Digital Marketing Success

an illustration that shows the results of an A and B test

Why A/B Testing is Essential

Guessing in marketing wastes money. A/B testing compares two variations of a page, ad, or email to see which performs better. This data-driven approach eliminates guesswork.


Examples of What to Test

  • Ad Headlines

  • Call-to-Action Buttons

  • Email Subject Lines

  • Landing Page Layouts


📩 We can set up testing that drives measurable growth: Get started.

Marine Corps veteran, Insurance Agency Owner, Digital Marketing Agency Owner. Professional in digital marketing, SEO, branding and awareness, and traffic driving campaigns. Professional promoter of entrepreneurship.

Shane Worley

Marine Corps veteran, Insurance Agency Owner, Digital Marketing Agency Owner. Professional in digital marketing, SEO, branding and awareness, and traffic driving campaigns. Professional promoter of entrepreneurship.

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