Video Marketing Strategies for 2025 | Shane Worley The Marketing 1

The Role of Video Marketing in Boosting Engagement and SEO

Video content dominates digital marketing — from social media reels to website explainers. Studies show websites with video content are 53 times more likely to rank on Google.

Why Video Works

• Captures attention faster

• Builds stronger emotional connection

• Improves retention and conversion rates

Video Marketing Tips

• Keep it short (under 90 seconds for social media).

• Add captions for accessibility.

• Include clear CTAs at the end.

• Optimize video titles and descriptions with keywords.

Conclusion

Video marketing transforms visibility into engagement. We help businesses use storytelling and strategy to boost their reach across every platform.