Search Intent SEO Strategies for 2025 | Shane Worley The Marketing 1

December 22, 2025•1 min read

The Shift from Keywords to Intent: Modern SEO in 2025

a funnel that shows the intent of keywords

SEO isn’t just about ranking for keywords anymore — it’s about understanding why people search. Google’s algorithms now focus on intent, meaning marketers must think like customers, not machines.
What Is Search Intent?
Search intent is the reason behind a query — whether it’s informational, navigational, commercial, or transactional.
Why It Matters
Matching intent increases engagement, time on site, and conversions. Content that misses intent gets ignored, even if it ranks well.
How to Optimize for Intent
Identify the goal behind each keyword.
Use content that answers questions directly.
Include internal links to guide next steps.
Focus on user satisfaction metrics (bounce rate, time on page).
Conclusion
Intent-based SEO delivers what users want, not just what they type. We help small businesses align their content strategy with what drives action — customer intent.

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Shane Worley

Marine Corps veteran, Insurance Agency Owner, Digital Marketing Agency Owner. Professional in digital marketing, SEO, branding and awareness, and traffic driving campaigns. Professional promoter of entrepreneurship.

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