Video Marketing Strategies for 2025 | Shane Worley The Marketing 1

Why Video Marketing Is Dominating in 2025

By 2025, video accounts for over 82% of all internet traffic (Cisco). Consumers now prefer short, engaging video content over text-heavy posts — making it a must-have for every brand.

Types of High-Impact Videos

• Explainer Videos: Educate customers quickly.

• Customer Testimonials: Build trust.

• Short-Form Reels: Drive engagement on social platforms.

Best Practices

• Keep videos under 60 seconds for social media.

• Include subtitles — 85% of videos are watched on mute.

• Use storytelling to build emotional connection.

Conclusion

Video is no longer optional. It’s the most effective tool for visibility, engagement, and conversion — and your strategy should reflect that.