1. Targeted GEOs (Geographical Targeting)

Identification and Analysis: Begin by identifying the geographical areas (GEOs) most relevant to your business. This could be based on where your business is located, where your customers are, or where you see potential for growth.

Local Keyword Research: Conduct keyword research specific to these GEOs. Understand the local language nuances, search behaviors, and competition in these areas.

Implementation: Implement these GEO-targeted keywords into your website's metadata, content, and local listings.

2. Keyword Topics and Trackable Keywords

Keyword Topic Selection: Choose one primary keyword topic that is central to your business offerings. This topic should be broad enough to encompass various subtopics but specific enough to target your desired audience.

Target and Trackable Keywords: Select 5 primary keywords within this topic for focused optimization. Additionally, track 25 related keywords to monitor your SEO progress and understand evolving search trends.

3. Optimized Pages

Page Optimization Strategy: Develop a monthly plan to optimize various pages on your website. This includes updating meta tags, improving content quality, and ensuring a good user experience.

Continuous Improvement: Regularly review and update these pages based on performance data and SEO best practices. This iterative process will help in steadily improving your site's visibility and ranking.

4. Locally Relevant Link Building and Content Optimization

Link Building: Each month, focus on building high-quality backlinks from local search engines, directories, and other relevant sources. This should include creating business listings and NAP (Name, Address, Phone number) enabled citations.

Content Creation and Optimization: Publish industry-specific editorial content that is informative, engaging, and optimized for your target keywords. Regularly update existing content to keep it fresh and relevant.