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Shane Worley the Marketing 1 LLC Logo

Shane Worley The Marketing 1 LLC

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Local Search Engine Optimization

Silver Package


2 Targeted GEOs

Keyword Topics:

SEO work will focus on 3 keyword topics

Trackable Keywords:

We will focus on 15 target keywords and track 75 keywords

Optimized Pages:

We will recommend or perform optimization of website pages every month

Locally Relevant Link Building:

We will build backlinks (from local search engines & directories), business listings and NAP-enabled citations every month to improve the local presence

Content Optimization:

We will post industry-specific editorial content and create/modify website content to boost rankings

Our Process

1. Dual GEO Targeting

Broadened Regional Focus: Identify two key geographical regions that align with your business's market presence and growth objectives. This might include specific cities, areas within a city, or even wider regions.

GEO-Based Keyword Integration: Embed these GEO-specific insights into your website's SEO strategy to enhance visibility within these targeted regions.

2. Tri-Topic Keyword Strategy and Comprehensive Keyword Tracking

Three-Pronged Keyword Focus: Develop a strategy around three core keyword topics that encapsulate the breadth of your services or products. These topics should be distinct yet complementary, covering a wide range of your business's expertise.

Expanded Keyword Optimization: Select 15 primary keywords within these topics for focused optimization and track a total of 75 keywords to gain a broad perspective of your SEO performance and to spot emerging trends.

3. Monthly Page Optimization and Enhancement

Continuous Page Refinement: Create a monthly schedule to optimize different pages on your website. This includes updating the content, enhancing the user experience, and improving technical SEO elements.

Adaptive Content Strategy: Regularly update and refine web pages based on SEO analytics and changing industry trends, ensuring continuous improvement and relevance in search engine rankings.

4. Localized Link Building and Dynamic Content Optimization

Strategic Local Link Building: Each month, focus on developing high-quality backlinks from local search engines, directories, and other relevant platforms. Establishing robust business profiles and accurate NAP citations will be a key part of this strategy.

Industry-Specific Content Creation: Produce and regularly update diverse forms of SEO-optimized content, aligned with your three chosen keyword topics. This approach should include blog posts, articles, case studies, and other content types that engage both your local audience and wider market.

SO and a dozen of its correlating words

Local SEO

The Strategy

Month 1

Month 2

  • Customer Dashboard

  • Global Website Audit

  • Page Specific Audit - Up to 15 Pages

  • 1 Competitors Analysis

  • Keyword Grouping & URL Mapping

  • Duplicate Content Check - up to 15 Pages

  • Google Penalty Check

  • Web Form Conversion Tracking Setup

  • Review Widget Installation & Review Monitoring

  • Call Tracking (upto 200 minutes) - Ask for Quote

  • Web Form Conversion Tracking

  • Conversion & Event Tracking - Up to 3 Goals

  • Home page Heatmap

  • Title & Meta Tags - Up to 15 Pages

  • Image, Hyperlink, Heading Tag & Internal Links Optimization - Up to 5 Pages

  • Robots.txt Optimization

  • Canonicalization

  • Adding Rich Snippets - Up to 15 Pages

  • Voice Search Optimization

  • Local Business Information Schema (Phone, Address, Business Name, Opening Hours) - Up to 15 Pages

  • Map Schema - Up to 15 Pages

  • Images and Logo Schemas - Up to 15 Pages

  • Reviews Schema - Up to 15 Pages

  • FAQ Schema

  • Google My Business Setup

  • GMB Listing Optimization (Adding Images, Videos, Hours of Operation)

  • 3 GPS Listing Submissions

  • Custom GMB Description - Up to 750 Characters

  • GMB Website Embed

Month 2 (Ongoing)

  • Link Detox - Up to 75 Domains

  • Home Page Speed Reporting (Desktop & Mobile)

  • Image, Hyperlink, Heading Tag & Internal Links Optimization - Up to 5 Pages

  • 3 Website Content Writing (250 Words Per Page)

  • 3 Editorial / Guest Blog with Social Boost

  • 1 Press Release Writing, Distribution & Social Boost

  • 1 Magazine / News Placement

  • 1 Q&A Posting

  • FAQ Page Content

  • Google Analytics Account Creation, Installation & Setup

  • Google Analytics Filtering (including spam referral filters and IP filters)

  • Google Search Console Account Creation, Installation & Setup

  • GSC 404 Error Correction - Up to 15 Pages

  • GSC 301 Page Redirection - Up to 15 Pages

  • Broken Link Fixing - Up to 15 Pages

  • Bing Webmasters Account Creation, Installation & Setup

  • User HTML Sitemap Creation, Uploading & Linking

  • XML Sitemaps Creation & Submission to Google & Bing

  • Bing, Apple Maps & Facebook Local Listings

  • 3 Authority Business Listings

  • 6 2nd Tier Local + Industry Specific Citations

  • Local Citation Audit

  • NAP Inconsistency Fix

  • Optimize Existing Listings

  • Troubleshoot Duplicate Listings

  • Website Social Boost - 3 URLs X 5 Sites

  • Promotional Video - 1 Video X 5 Sites

  • Business Presentation - 1 PPT X 5 Sites

  • 3 Social Network Citations

  • Local & Social Community Setup

  • Coupon Distribution (if provided) - Up to 3

Month 3 (+ Ongoing)

  • Image, Hyperlink, Heading Tag & Internal Links Optimization - Up to 5 Pages

  • 2 GMB Posts

  • 3 GMB Q&A’s

  • Image GEO Tagging - Up to 15 Images

  • GEO Tagged Photo Submissions - 3 Photos X 5 Sites


  • 4 Editorial / Guest Blogs

  • 4 Social Network Citations

  • 4 Authority Business Listings

  • 8 2nd Tier Local + Industry Specific Citations

  • Website Social Boost - 4 URLs X 5 Sites

  • Full Web-Based 24/7 Access to all Reports

  • Weekly SEO Status Reports

  • Monthly SEO Performance Reports

  • Customer Support (Email, Chat & Telephone)

To learn more about ways you can work on your own SEO enhancements visit our BLOG or access a Free SEO audit on us!

Contact Us

610 Meacham Rd #1190,

Elk Grove Village, IL 60007

Mobile: (815)849-8327

Email: [email protected]

Address: 610 Meacham Rd #1190, Elk Grove Village, IL 60007

Copyright 2023 Shane Worley The Marketing 1 LLC All rights reserved

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