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Shane Worley the Marketing 1 LLC Logo

Shane Worley The Marketing 1 LLC

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Local Search Engine Optimization

Gold Package


4 Targeted GEOs

Keyword Topics:

SEO work will focus on 6 keyword topics

Trackable Keywords:

We will focus on 30 target keywords and track 150 keywords

Optimized Pages:

We will recommend or perform optimization of website pages every month

Locally Relevant Link Building:

We will build backlinks (from local search engines & directories), business listings, and NAP-enabled citations every month to improve the local presence

Content Optimization:

We will post industry-specific editorial content and create/modify website content to boost rankings

Our Process

1. Comprehensive Site Assessment and Target Audience Intake

Deep Dive into Your Digital Footprint: We start by thoroughly auditing your website and your business's online presence. Think of this as a health check-up for your website, where we identify strengths, areas for improvement, and opportunities for growth.

Understanding Your Audience: We gather detailed information about your target audience and your business goals. This is like getting to know your audience personally – what they like, where they are, and how they search.

2. Strategic Keyword Research and Selection

Finding Your Digital Voice: We delve into researching the best 30 keywords that resonate with your business and location. This process is like finding the right words that will act as magnets, attracting the right audience to your site.

Collaborative Keyword Approval: The chosen keywords aren’t just our recommendation; we work with you to ensure these are the right fit for your business, creating a mutual consensus for maximum impact.

3. Dynamic Content and On-Page Optimization

Elevating Your Site’s Content: Leveraging our site assessment and keyword research, we supercharge your site with high-quality content optimization. This means making your site not just informative but also engaging and appealing to visitors.

Technical SEO Enhancements: We go beyond just words – integrating Google tools, optimizing page speed, mobile-friendliness, and setting up local schemas. We fine-tune every element from page titles and meta descriptions to internal linking and image optimization, ensuring your site is a well-oiled machine.

4. Local Presence Amplification and Monthly Link Building

Boosting Local Visibility: With your content optimized, our focus shifts to amplifying your local presence. We list your business on top local search engines and directories like Google My Business, Bing Local, and Apple Maps, making it easier for your local audience to find you.

Building a Robust Backlink Profile: Each month, we engage in active link building through guest blogging, local citations, and directory submissions. This is like expanding your digital network, where each quality backlink serves as a vote of confidence, elevating your website's authority and ranking.

SEO and multiple of its correlating words

Local SEO

The Strategy

Month 1

Month 2

  • Customer Dashboard

  • Global Website Audit

  • Page Specific Audit - up to 30 Pages

  • Competitors Analysis - Up to 3

  • Keyword Grouping & URL Mapping

  • Duplicate Content Check - up to 30 Pages

  • Google Penalty Check

  • Web Form Conversion Tracking Setup

  • Review Widget Installation & Review Monitoring

  • Call Tracking (up to 200 minutes) - Ask for Quote

  • Web Form Conversion Tracking

  • Conversion & Event Tracking - Up to 6 Goals

  • Home page Heatmap

  • Home page Scroll Map

  • Home page Overlay Report

  • Home page Confetti

  • User Testing Video

  • Title & Meta Tags - Up to 30 Pages

  • Image, Hyperlink, Heading Tag & Internal Links Optimization - Up to 10 Pages

  • Robots.txt Optimization

  • Canonicalization

  • Adding Rich Snippets - Up to 30 Pages

  • Voice Search Optimization

  • Local Business Information Schema (Phone, Address, Business Name, Opening Hours) - Up to 30 Pages

  • Map Schema - Up to 30 Pages

  • Images and Logo Schemas - Up to 30 Pages

  • Reviews Schema - Up to 30 Pages

  • FAQ Schema

  • Google My Business Setup

  • GMB Listing Optimization (Adding Images, Videos, Hours of Operation)

  • 5 GPS Listing Submissions

  • Custom GMB Description - Up to 750 Characters

  • GMB Website Embed

Month 2 (Ongoing)

  • Link Detox - Up to 150 Domains

  • Home Page + 2 Landing Pages Speed Reporting (Desktop & Mobile)

  • Image, Hyperlink, Heading Tag & Internal Links Optimization - Up to 10 Pages

  • 6 Website Content Writing (250 Words Per Page)

  • 6 Editorial / Guest Blog with Social Boost

  • 1 Press Release Writing, Distribution & Social Boost

  • 1 Infographic Creation, Distribution & Social Boost

  • 1 Magazine / News Placement

  • 2 Q&A Posting

  • FAQ Page Content

  • Google Analytics Account Creation, Installation & Setup

  • Google Analytics Filtering (including spam referral filters and IP filters)

  • Google Search Console Account Creation, Installation & Setup

  • GSC 404 Error Correction - Up to 30 Pages

  • GSC 301 Page Redirection - Up to 30 Pages

  • Broken Link Fixing - Up to 30 Pages

  • Bing Webmasters Account Creation, Installation & Setup

  • User HTML Sitemap Creation, Uploading & Linking

  • XML Sitemaps Creation & Submission to Google & Bing

  • Bing, Apple Maps & Facebook Local Listings

  • Yelp Advanced Optimization (Phone Verification Required)

  • 6 Authority Business Listings

  • 12 2nd Tier Local + Industry Specific Citations

  • Local Citation Audit

  • NAP Inconsistency Fix

  • Optimize Existing Listings

  • Troubleshoot Duplicate Listings

  • Website Social Boost - 6 URLs X 5 Sites

  • Promotional Video - 2 Video X 10 Sites

  • Business Presentation - 2 PPT X 10 Sites

  • 6 Social Network Citations

  • Local & Social Community Setup

  • Coupon Distribution (if provided) - Up to 6

Month 3 (+ Ongoing)

  • Image, Hyperlink, Heading Tag & Internal Links Optimization - Up to 10 Pages

  • 4 GMB Posts

  • 6 GMB Q&A’s

  • Image GEO Tagging - Up to 30 Images

  • GEO Tagged Photo Submissions - 6 Photos X 5 Sites


  • 6 Editorial / Guest Blogs

  • 6 Social Network Citations

  • 6 Authority Business Listings

  • 12 2nd Tier Local + Industry Specific Citations

  • Website Social Boost - 6 URLs X 5 Sites

  • Full Web-Based 24/7 Access to all Reports

  • Weekly SEO Status Reports

  • Monthly SEO Performance Reports

  • Customer Support (Email, Chat & Telephone)

To learn more about ways you can work on your own SEO enhancements visit our BLOG or access a Free SEO audit on us!

Contact Us

610 Meacham Rd #1190,

Elk Grove Village, IL 60007

Mobile: (815)849-8327

Email: [email protected]

Address: 610 Meacham Rd #1190, Elk Grove Village, IL 60007

Copyright 2023 Shane Worley The Marketing 1 LLC All rights reserved

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