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Shane Worley the Marketing 1 LLC Logo

Shane Worley The Marketing 1 LLC

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National Search Engine Optimization

Beginner Package

Keyword Topics:

SEO work will focus on 1 keyword category

Trackable Keywords:

We will focus on 10 target keywords and track 20 keywords

Optimized Pages:

We will recommend or perform optimization of website pages every month

Relevant Link Building:

We will build backlinks, business listings, and citations every month to improve your national presence

Content Optimization:

We will post industry-specific editorial content and create/modify website content to boost rankings

Our Process

1. Comprehensive Site Assessment and Target Audience Understanding

In-Depth Website Analysis: We kick off by conducting a thorough audit of your website and your business's overall online presence. This is akin to a diagnostic check to understand the current health and performance of your site.

Audience and Goal Identification: We gather information about your target audience and business goals. This helps in tailoring our SEO strategies to align with your specific needs and objectives.

2. Focused Keyword Research and Selection

Targeted Keyword Discovery: We delve into researching the most effective 10 keywords based on your industry vertical. These keywords are the linchpins of your SEO strategy, chosen to drive relevant traffic to your site.

Collaborative Approval Process: The selected target keywords are not just based on our expertise but are also approved by you. This ensures that our strategies are in perfect harmony with your vision and expectations.

3. Robust Content and On-Page Optimization

Elevating Site Content: Utilizing insights from our site assessment and keyword research, we enhance your website with high-quality, engaging content. This includes creating or modifying existing content to better resonate with your audience and search engines.

Technical SEO Enhancements: Our on-page optimization covers everything from integrating Google tools, ensuring your site is plagiarism-free, to optimizing for page load speed and mobile responsiveness. We meticulously tweak page titles, meta descriptions, header tags, internal links, schema setups, and optimize images and hyperlinks for a seamless user experience.

4. Strategic Monthly Link Building

Building a Strong Backlink Profile: Each month, we engage in proactive link building through various channels like informational content posting, guest blogging, business listings, and rich media distribution. This helps in establishing a robust backlink portfolio.

Enhancing National Presence: The focus of our link-building efforts extends beyond just quantity; we aim for quality links that boost your website’s authority and national presence, positioning your site as a credible source in your industry.

multiple people sitting at a table looking at devices

National SEO

The Strategy

Month 1

Month 2

  • Customer Dashboard

  • Global Website Audit

  • Page Specific Audit - up to 10 Pages

  • Keyword Grouping & URL Mapping

  • Duplicate Content Check - Up to 10 Pages

  • Google Penalty Check

  • Web Form Conversion Tracking Setup

  • Review Widget Installation & Review Monitoring

  • Call Tracking (upto 200 minutes) - Ask for Quote

  • Web Form Conversion Tracking

  • Google Analytics

  • Title & Meta Tags - Up to 10 Pages

  • Image, Hyperlink, Heading Tag & Internal Links Optimization - Up to 2 Pages

  • Robots.txt Optimization

  • Canonicalization

  • Adding Rich Snippets

  • Voice Search Optimization

  • Product Schema Set Up (Type, Offers, Review Rating)

  • Images and Logo Schemas

  • Google My Business Setup

  • GMB Listing Optimization (Adding Images, Videos, Hours of Operation)

Month 2 (Ongoing)

  • Link Detox - Up to 50 Domains

  • Home Page Speed Reporting (Desktop & Mobile)

  • Image, Hyperlink, Heading Tag & Internal Links Optimization - Up to 4 Pages

  • 1 Website Content Writing (250 Words Per Page)

  • 1 Blog Writing with Social Boost

  • 2 Editorial / Guest Blog with Social Boost

  • 1 Magazine / News Placement

  • 1 Q&A Posting

  • Google Analytics Account Creation, Installation & Setup

  • Google Search Console Account Creation, Installation & Setup

  • Broken Link Fixing

  • Bing Webmasters Account Creation, Installation & Setup

  • User HTML Sitemap Creation, Uploading & Linking

  • XML Sitemaps Creation & Submission to Google & Bing

  • Bing, Apple Maps & Facebook Local Listing Optimization

  • Yelp Advanced Optimization (Phone Verification Required)

  • 1 Authority Business Listings

  • 2 Business Citations

  • Local Citation Audit

  • NAP Inconsistency Fix

  • Optimize Existing Listings

  • Troubleshoot Duplicate Listings

  • Website Social Boost - 1 URL X 5 Sites

  • 1 Promotional Video

  • 1 Business Presentation

  • 1 Social Network Citations

  • 1 Coupon Distribution (if provided)

Month 3 (+ Ongoing)

  • Image, Hyperlink, Heading Tag & Internal Links Optimization - Up to 4 Pages

  • Image Submission


  • 1 Blog Writing

  • 2 Editorial / Guest Blogs

  • 1 Social Network Citations

  • 1 Authority Business Listings

  • 2 Business Citations

  • Website Social Boost - 1 URL X 5 Sites

  • Full Web-Based 24/7 Access to all Reports

  • Weekly SEO Status Reports

  • Monthly SEO Performance Reports

  • Customer Support (Email, Chat & Telephone)

To learn more about ways you can work on your own SEO enhancements visit our BLOG or access a Free SEO audit on us!

Contact Us

610 Meacham Rd #1190,

Elk Grove Village, IL 60007

Mobile: (815)849-8327

Email: [email protected]

Address: 610 Meacham Rd #1190, Elk Grove Village, IL 60007

Copyright 2023 Shane Worley The Marketing 1 LLC All rights reserved

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