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Shane Worley the Marketing 1 LLC Logo

Shane Worley The Marketing 1 LLC

BBB Rating
Bronze Stamp Logo


National Search Engine Optimization

Bronze Package

Keyword Topics:

SEO work will focus on 2 keyword category

Trackable Keywords:

We will focus on 20 target keywords and track 40 keywords

Optimized Pages:

We will recommend or perform optimization of website pages every month

Relevant Link Building:

We will build backlinks, business listings, and citations every month to improve your national presence

Content Optimization:

We will post industry-specific editorial content and create/modify website content to boost rankings

Our Process

1. In-Depth Website Evaluation and Audience Analysis

Holistic Website and Online Presence Review: We start with a thorough examination of your client's website and digital footprint. This comprehensive assessment is akin to a digital "x-ray," revealing the strengths and areas that need improvement.

Target Audience and Goal Setting: Gathering insights about the target audience and business objectives forms the foundation of our SEO strategy. This is about understanding who the audience is and what they seek, aligning our efforts with your client's goals.

2. Dual Category Keyword Strategy and Advanced Tracking

Bespoke Keyword Research: Our team dives deep into researching 20 optimal keywords across two keyword categories, tailored to your client's industry niche. This step is like finding the keys to unlock the potential of your client's online presence.

Keyword Performance Tracking: Alongside focusing on these 20 target keywords, we keep a close eye on an additional 40 keywords, ensuring a broad and insightful view of your client's SEO landscape.

3. Content Enrichment and Comprehensive On-Page SEO

Enhancing Site Content: Leveraging the insights from our research, we enrich your client's site with quality, engaging content that speaks directly to their audience. This includes revising existing content and adding new, compelling material.

Technical SEO Fine-Tuning: We optimize every facet of your client's website, from integrating Google tools and ensuring a high level of originality to optimizing for faster load times and mobile responsiveness. We fine-tune page titles, meta descriptions, header tags, and more, ensuring every page is a beacon for targeted traffic.

4. Consistent Link Building and Authority Enhancement

Strategic Backlink Acquisition: Our monthly link-building activities are focused on establishing your client's website as an authority in their field. This includes posting editorial content, securing business citations, and listing on authority sites.

Building a National Presence: These efforts are geared towards improving your client's website's national presence, ensuring that each backlink acts as a strong, supportive pillar, enhancing their online authority and visibility.

SEO In  circle with other complimentary factors pointing towards it

National SEO

The Strategy

Month 1

Month 2

  • Global Website Audit

  • Page Specific Audit - Up to 20 Pages

  • Keyword Grouping & URL Mapping

  • Duplicate Content Check - up to 20 Pages

  • Google Penalty Check

  • Web Form Conversion Tracking Setup

  • Review Widget Installation & Review Monitoring

  • Call Tracking (upto 200 minutes) - Ask for Quote

  • Web Form Conversion Tracking

  • Google Analytics

  • Home Page Heatmap

  • Home Page Scroll Map

  • Home Page Overlay Report

  • Home Page Confetti

  • User Testing Video

  • Title & Meta Tags - Up to 20 Pages

  • Image, Hyperlink, Heading Tag & Internal Links Optimization - Up to 8 Pages

  • Robots.txt Optimization

  • Canonicalization

  • Adding Rich Snippets

  • Voice Search Optimization

  • Product Schema Set Up (Type, Offers, Review Rating)

  • Images and Logo Schemas

  • Google My Business Setup

  • GMB Listing Optimization (Adding Images, Videos, Hours of Operation)

  • Custom GMB Description - Up to 750 Characters

  • GMB Website Embed

Month 2 (Ongoing)

  • Link Detox - Up to 75 Domains

  • Home Page Speed Reporting (Desktop & Mobile)

  • Image, Hyperlink, Heading Tag & Internal Links Optimization - Up to 6 Pages

  • 1 Website Content Writing (250 Words Per Page)

  • 2 Blog Writing with Social Boost

  • 4 Editorial / Guest Blog with Social Boost

  • 1 Infographic Creation, Distribution & Social Boost

  • 1 Magazine / News Placement

  • 1 Q&A Posting

  • FAQ Page Content

  • Google Analytics Account Creation, Installation & Setup

  • Google Analytics Filtering (including referral filters and IP filters)

  • Google Search Console Account Creation, Installation & Setup

  • GSC 404 Error Correction - Up to 20 Pages

  • GSC 301 Page Redirection - Up to 20 Pages

  • Broken Link Fixing

  • Bing Webmasters Account Creation, Installation & Setup

  • User HTML Sitemap Creation, Uploading & Linking

  • XML Sitemaps Creation & Submission to Google & Bing

  • Bing, Apple Maps & Facebook Local Listing Optimization

  • Yelp Advanced Optimization (Phone Verification Required)

  • 2 Authority Business Listings

  • 4 Business Citations

  • Local Citation Audit

  • NAP Inconsistency Fix

  • Optimize Existing Listings

  • Troubleshoot Duplicate Listings

  • Website Social Boost - 2 URLs X 5 Sites

  • 1 Promotional Video

  • 1 Business Presentation

  • 2 Social Network Citations

  • Coupon Distribution (if provided) - Up to 2

Month 3 (+ Ongoing)

  • Image, Hyperlink, Heading Tag & Internal Links Optimization - Up to 6 Pages

  • 1 GMB Post

  • 2 GMB Q&A’s

  • Image Submission


  • 1 Website Content

  • 1 Blog Writing

  • 4 Editorial / Guest Blogs

  • 2 Social Network Citations

  • 2 Authority Business Listings

  • 4 Business Citations

  • Website Social Boost - 2 URLs X 5 Sites

  • Full Web-Based 24/7 Access to all Reports

  • Weekly SEO Status Reports

  • Monthly SEO Performance Reports

  • Customer Support (Email, Chat & Telephone)

To learn more about ways you can work on your own SEO enhancements visit our BLOG or access a Free SEO audit on us!

Contact Us

610 Meacham Rd #1190,

Elk Grove Village, IL 60007

Mobile: (815)849-8327

Email: [email protected]

Address: 610 Meacham Rd #1190, Elk Grove Village, IL 60007

Copyright 2023 Shane Worley The Marketing 1 LLC All rights reserved

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