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Shane Worley the Marketing 1 LLC Logo

Shane Worley The Marketing 1 LLC

BBB Rating
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National Search Engine Optimization

Silver Package

Keyword Topics:

SEO work will focus on 3 keyword category

Trackable Keywords:

We will focus on 35 target keywords and track 70 keywords

Optimized Pages:

We will recommend or perform optimization of website pages every month

Relevant Link Building:

We will build backlinks, business listings, and citations every month to improve your national presence

Content Optimization:

We will post industry-specific editorial content and create/modify website content to boost rankings

Our Process

1. Targeted Website Assessment and Audience Insights

Detailed Website Analysis: We initiate the process with a meticulous review of your website's current status. This involves examining your site's structure, content, and overall SEO health, similar to conducting a thorough health check for the digital world.

Audience Profiling and Goal Alignment: Understanding your target audience and aligning with your business goals is critical. This step involves identifying who your customers are, what they're searching for, and how best to reach them through SEO.

2. Triple Category Keyword Research and Extensive Tracking

Diverse Keyword Research: Our strategy includes an in-depth research of 35 target keywords across three distinct keyword categories, ensuring a broad yet focused approach to reach various segments of your audience.

Keyword Performance Monitoring: We not only focus on these target keywords but also keep a vigilant eye on broader keyword trends, ensuring a comprehensive understanding of the evolving search landscape.

3. Dynamic Content and Page Optimization

Content Enhancement and Diversification: Utilizing insights from our keyword research, we revitalize your site with enriched, diverse content. This could involve updating existing content and introducing new, relevant material, all tailored to engage and inform your audience.

Holistic On-Page SEO Implementation: We go beyond content, optimizing the technical aspects of your website. This includes enhancing page titles, meta descriptions, header tags, and internal linking, as well as ensuring your site is mobile-friendly and loads quickly.

4. Strategic Link Building and National Presence Expansion

Robust Backlink Development: Our monthly link-building strategy focuses on establishing a diverse and authoritative backlink profile through business listings, editorial content postings, and citations.

National Visibility Enhancement: These efforts are aimed at boosting your national online presence, with each quality backlink serving as a testament to your website's relevance and authority in your industry.

SEO In  circle with other complimentary factors pointing towards it

National SEO

The Strategy

Month 1

Month 2

  • Dashboard Access

  • Global Website Audit

  • Page Specific Audit - Up to 35 Pages

  • 1 Competitors Analysis

  • Keyword Grouping & URL Mapping

  • Duplicate Content Check - up to 35 Pages

  • Google Penalty Check

  • Web Form Conversion Tracking Setup

  • Review Widget Installation & Review Monitoring

  • Call Tracking (up-to 200 minutes) - Ask for Quote

  • Web Form Conversion Tracking

  • Google Analytics

  • Home Page Heat Map

  • Home Page Scroll Map

  • Home Page Overlay Report

  • Home Page Confetti

  • User Testing Video

  • Title & Meta Tags - Up to 35 Pages

  • Image, Hyperlink, Heading Tag & Internal Links Optimization - Up to 15 Pages

  • Robots.txt Optimization

  • Canonicalization

  • Adding Rich Snippets

  • Voice Search Optimization

  • Product Schema Set Up (Type, Offers, Review Rating)

  • Images and Logo Schemas

  • Google My Business Setup

  • GMB Listing Optimization (Adding Images, Videos, Hours of Operation)

  • Custom GMB Description - Up to 750 Characters

  • GMB Website Embed

Month 2 (Ongoing)

  • Link Detox - Up to 100 Domains

  • Home Page + 1 Landing Page Page Speed Reporting (Desktop & Mobile)

  • Image, Hyperlink, Heading Tag & Internal Links Optimization - Up to 10 Pages

  • 2 Website Content Writing (250 Words Per Page)

  • 3 Blog Writing with Social Boost

  • 6 Editorial / Guest Blog with Social Boost

  • 1 Premium PR Syndication

  • 1 Infographic Creation, Distribution & Social Boost

  • 1 Magazine / News Placement

  • 1 Q&A Posting

  • FAQ Page Content

  • Google Analytics Account Creation, Installation & Setup

  • Google Analytics Filtering (including referral filters and IP filters)

  • Google Search Console Account Creation, Installation & Setup

  • GSC 404 Error Correction - Up to 35 Pages

  • GSC 301 Page Redirection - Up to 35 Pages

  • Broken Link Fixing

  • Bing Webmasters Account Creation, Installation & Setup

  • User HTML Sitemap Creation, Uploading & Linking

  • XML Sitemaps Creation & Submission to Google & Bing

  • Bing, Apple Maps & Facebook Local Listing Optimization

  • Yelp Advanced Optimization (Phone Verification Required)

  • 3 Authority Business Listings

  • 6 Business Citations

  • Local Citation Audit

  • NAP Inconsistency Fix

  • Optimize Existing Listings

  • Troubleshoot Duplicate Listings

  • Website Social Boost - 3 URLs X 5 Sites

  • 1 Promotional Video

  • 1 Business Presentation

  • 1 Voiceover Video Creation & Distribution

  • 3 Social Network Citations

  • YouTube Channel Setup & Optimization

  • Coupon Distribution (if provided) - Up to 3

Month 3 (+ Ongoing)

  • Image, Hyperlink, Heading Tag & Internal Links Optimization - Up to 10 Pages

  • 2 GMB Posts

  • 3 GMB Q&A’s

  • Image Submission


  • 2 Website Content

  • 2 Blog Writing

  • 6 Editorial / Guest Blogs

  • 3 Social Network Citations

  • 3 Authority Business Listings

  • 6 Business Citations

  • Website Social Boost - 3 URLs X 5 Sites

  • Full Web-Based 24/7 Access to all Reports

  • Weekly SEO Status Reports

  • Monthly SEO Performance Reports

  • Customer Support (Email, Chat & Telephone)

To learn more about ways you can work on your own SEO enhancements visit our BLOG or access a Free SEO audit on us!

Contact Us

610 Meacham Rd #1190,

Elk Grove Village, IL 60007

Mobile: (815)849-8327

Email: [email protected]

Address: 610 Meacham Rd #1190, Elk Grove Village, IL 60007

Copyright 2023 Shane Worley The Marketing 1 LLC All rights reserved

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