PPC Explained


Pay-Per-Click (PPC) Product

Beginner Package

Ad Spend up to $1,500/Month

Advertising via Google Ads

Advertising in Google Search Network

Basic conversion tracking

Weekly PPC reports

Monthly PPC performance reports

Scheduled call support with Google & Bing Ads accredited professionals

Our Process

  • We audit your website, and online presence of the business and gather information about the target audience and goals.

  • We will do comprehensive keyword research, ad group creation, and bid management for your campaign. In addition, we can prioritize keywords based on your input.

  • Based on keyword research, our team of PPC Advertising strategists will create relevant ads targeting the keywords that are present in the tightly themed ad groups. Ads can be customized to showcase business locations, contact information, service price lists, and more

  • Weekly and Monthly PPC performance reports are sent out automatically to keep you informed about the results that are being achieved.

PPC Advertising Services Elgin IL

When advertising is everywhere; how do you make yours stand out from the rest? That's where we come in.

The Strategy

Month 1

Month 2 (Ongoing)

  • Dashboard account creation and setup

  • Campaign kick-off call to understand business objectives

  • Create and link Google Ads account

  • Keyword research and ad group creation

  • Conversion tracking setup

  • Campaign and ad group set up

  • Google Analytics account creation, setup and linking with Google Ads

  • Google Search Console account creation, setup and linking with Google Ads

  • Google Extensions set up - Sitelinks, Callout, Call, Structured data and Location extensions

  • Call tracking setup and dashboard integration (if opted for)

  • Keyword bid management

  • Pausing underperforming keywords and adding negative keywords

  • Weekly PPC reports

  • Month 1 PPC performance report

Month 2 (Ongoing)

  • Keyword bid management

  • Adding relevant keywords

  • Adding negative keywords

  • Monitoring campaign progress and making adjustments

  • Weekly PPC reports

  • Monthly PPC performance report

To learn more about ways you can work on your own SEO enhancements visit our BLOG or access a Free SEO audit on us!

Contact Us

610 Meacham Rd #1190,

Elk Grove Village, IL 60007

Mobile: (815)849-8327

Email: [email protected]

Address: 610 Meacham Rd #1190, Elk Grove Village, IL 60007

Copyright 2023 Shane Worley The Marketing 1 LLC All rights reserved

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