Pay-Per-Click (PPC) Retargeting Bronze Package

Pixel Placement

This is the technical foundation of any retargeting campaign. It involves placing a small piece of code, often referred to as a pixel, on your website. This code is unnoticeable to your site visitors and won't affect your site's performance. It does, however, perform a crucial task: tracking visitors by anonymously following their journey on your site.

Audience Segmentation

Once the pixel is in place and collecting data, it’s time to segment your audience. Not all visitors are created equal; some may have looked at a product, some might have added items to a cart, and others might have just landed on your homepage. By segmenting your audience based on their behavior, you can tailor your retargeting ads to fit their experience and interest level.

Campaign Creation

With your audiences segmented, you can now create targeted ad campaigns for each group. This involves crafting personalized ad messages and choosing appropriate images or videos that will resonate with each segment. Whether it's highlighting items they viewed, offering a special discount, or providing additional information, these ads are designed to be relevant and enticing to bring users back to your site.

Conversion Tracking and Optimization

After your campaigns are live, it's vital to track their performance. Using conversion tracking, you can see how many people clicked on your retargeted ads and what actions they took on your site afterward. This data is invaluable for understanding the ROI of your retargeting efforts. Based on this, you can optimize your campaigns, tweaking your ads, and segments to improve performance and conversion rates over time.