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Pay-Per-Click (PPC) Retargeting Silver Package

Google Ads Account setup

Remarketing tag installation

Advertising on the Google display network

4 image ads

2 Google display banner

A/B split testing of ads

Advanced ad placement optimization

Automated weekly and monthly ad performance reports

Our Process

  • Pixel Placement

    This is the technical foundation of any retargeting campaign. It involves placing a small piece of code, often referred to as a pixel, on your website. This code is unnoticeable to your site visitors and won't affect your site's performance. It does, however, perform a crucial task: tracking visitors by anonymously following their journey on your site.

  • Audience Segmentation

    Once the pixel is in place and collecting data, it’s time to segment your audience. Not all visitors are created equal; some may have looked at a product, some might have added items to a cart, and others might have just landed on your homepage. By segmenting your audience based on their behavior, you can tailor your retargeting ads to fit their experience and interest level.

  • Campaign Creation

    With your audiences segmented, you can now create targeted ad campaigns for each group. This involves crafting personalized ad messages and choosing appropriate images or videos that will resonate with each segment. Whether it's highlighting items they viewed, offering a special discount, or providing additional information, these ads are designed to be relevant and enticing to bring users back to your site.

  • Conversion Tracking and Optimization

    After your campaigns are live, it's vital to track their performance. Using conversion tracking, you can see how many people clicked on your retargeted ads and what actions they took on your site afterward. This data is invaluable for understanding the ROI of your retargeting efforts. Based on this, you can optimize your campaigns, tweaking your ads, and segments to improve performance and conversion rates over time.

PPC Retargeting Silver Package

We'll weather the storm and get your business ready for take-off

The Strategy

Month 1

Month 2 (Ongoing)

  • Dashboard account creation and setup

  • Campaign kick-off call to understand business objectives

  • Create and link Google Ads account

  • Remarketing tag installation

  • 4 image ad creation

  • 2 Google display banner creation

  • Weekly PPC reports

  • Month 1 PPC performance report

Month 2 (Ongoing)

  • New image ads and Google display banner creation

  • Page-specific retargeting

  • A/B split testing of ads

  • Advanced placement optimization

  • Weekly PPC reports

  • Monthly PPC performance report (includes click fraud report)

Shane Worley the Marketing 1 LLC excels in navigating through each of these stages, ensuring that your retargeting process is not just a chain of actions, but a strategic approach to win back the interest of every potential customer.

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Contact Us

610 Meacham Rd #1190,

Elk Grove Village, IL 60007

Mobile: (815)849-8327

Email: [email protected]

Address: 610 Meacham Rd #1190, Elk Grove Village, IL 60007

Copyright 2023 Shane Worley The Marketing 1 LLC All rights reserved

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