Google Ads Account setup
Remarketing tag installation
Advertising on the Google display network
4 image ads
2 Google display banner
A/B split testing of ads
Advanced ad placement optimization
Automated weekly and monthly ad performance reports
Pixel Placement
This is the technical foundation of any retargeting campaign. It involves placing a small piece of code, often referred to as a pixel, on your website. This code is unnoticeable to your site visitors and won't affect your site's performance. It does, however, perform a crucial task: tracking visitors by anonymously following their journey on your site.
Audience Segmentation
Once the pixel is in place and collecting data, it’s time to segment your audience. Not all visitors are created equal; some may have looked at a product, some might have added items to a cart, and others might have just landed on your homepage. By segmenting your audience based on their behavior, you can tailor your retargeting ads to fit their experience and interest level.
Campaign Creation
With your audiences segmented, you can now create targeted ad campaigns for each group. This involves crafting personalized ad messages and choosing appropriate images or videos that will resonate with each segment. Whether it's highlighting items they viewed, offering a special discount, or providing additional information, these ads are designed to be relevant and enticing to bring users back to your site.
Conversion Tracking and Optimization
After your campaigns are live, it's vital to track their performance. Using conversion tracking, you can see how many people clicked on your retargeted ads and what actions they took on your site afterward. This data is invaluable for understanding the ROI of your retargeting efforts. Based on this, you can optimize your campaigns, tweaking your ads, and segments to improve performance and conversion rates over time.
We'll weather the storm and get your business ready for take-off
Dashboard account creation and setup
Campaign kick-off call to understand business objectives
Create and link Google Ads account
Remarketing tag installation
4 image ad creation
2 Google display banner creation
Weekly PPC reports
Month 1 PPC performance report
New image ads and Google display banner creation
Page-specific retargeting
A/B split testing of ads
Advanced placement optimization
Weekly PPC reports
Monthly PPC performance report (includes click fraud report)
Shane Worley the Marketing 1 LLC excels in navigating through each of these stages, ensuring that your retargeting process is not just a chain of actions, but a strategic approach to win back the interest of every potential customer.
Email: [email protected]
Address: 610 Meacham Rd #1190, Elk Grove Village, IL 60007
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